SUMMARY:
Who I am:
Mexican Group Creative Director, storyteller, writer, documentary photographer and human rights activist. I believe that every brand, company and organization has the opportunity to make a positive impact on people and on this planet.
What I do:
15 years leading and creating strategic ideas for advertising, interactive, design and documentary projects for local, regional and global accounts in award winning agencies. (entertainment, video games, technology, automotive, toy’s licensing, food and beverages, retail, e-commerce, alcoholic beverages, personal hygiene, beauty, pets).
Bilingual copywriting for digital, social, TV, print, experiential, PR, editorial and radio campaigns.
Presentation of creative concepts with clients and project management.
Lead and work in close collaboration creatives, planners, production and account management team, directors, editors and photographers.
Member of DEI Cannes Global Council
12 years of photojournalism, storytelling and travel photography experience.
Co-founder of Colectivo Constelación a non profit organization helping to fight for human rights for vulnerable groups.
Founder of Women in Leadership Program at Media.Monks.
Awards and shortlists:
National and International recognition in festivals such as Cannes, El Sol, USH, Círculo Creativo, Ojo de Iberoamérica, Young Creatives, Pinino de Oro, USH, NY Festival, AD&D, Clio, Wave, Effie, One Show.
Ticket To Cannes 2017 Winner
AdAge 2015: Creatives you need to know. Cannes Lions edition.
Young Lions 2014: Representing US Hispanic Market at Cannes.
Specialties: Bilingual copywriting (English and Spanish) and photography.
Portfolio: www.marcelaangelesportfolio.com
Instagram: @marcelaangeles
Twitter: @marcelaangelesm
EXPERIENCE:
Group Creative Director:
Circus/Media.Monks Los Angeles. January 2018– Present.
Clients: Spotify, Whatsapp, Mitsubishi, Petsmart, Beyond Meat, Johnsonville, Netflix, Doña María, Northgate Market, Barcel
Role: Creative lead, creative strategy, brand positioning, presentations with clients, supervision of Sr. and Jr. teams, and production supervision. Creator of Women in Leadership program. María
Creative Director
Edelman Mexico. January 2017– January 2018.
Clients: Starbucks, HP, Pepsico, Spotify, eBay, United Airlines, Booking.com
Role: Creative lead, creative strategy, presentations with clients, supervision of Sr. and Jr. teams, and production supervision.
Creative Senior Copywriter
72andSunny Los Angeles. January 2016 – January 2017.
Clients: Target Brand, Target Licensing for toys.
Role: Conceptualization, copywriting, translations, presentations with clients, leading projects, supervision of junior teams and freelancers, strategy and production supervision.
Creative Senior Copywriter
Conill Saatchi & Saatchi Los Angeles. August 2012 – January 2016.
Clients: Toyota (Prius, Highlander, Tundra, Tacoma, Camry) Alaska Airlines, Budweiser, FX, Cheerios, Olay.
Role: Conceptualization, copywriting, translations, presentations with clients, leading projects, supervision of junior teams and freelancers, strategy and production supervision.
Creative Bilingual Copywriter
Ignited USA. February 2011 – August 2012.
Clients: Sony VAIO, Konami, USOC Paralympics, DTS, Clinique
Role: Conceptualization, copywriting, translations, presentations with clients, production supervision.
Creative Jr. Copywriter
JWT México. March 2008 – February 2011
Clients: Coca-Cola, Nestlé, Unilever, Cadbury, Kimberly Clark, Schering Plough, Diageo.
Role: Conceptualization, copywriting, presentations with clients.
AWARDS AND PUBLICATIONS:
2017
Ticket to Cannes Winner
2016
New York Festival: Toyota - 1 Silver, 3 Bronze, 5 Finalists
Effie Awards: Toyota - 1 bronze
FIAP Awards: Toyota - 1 silver, 1 bronze, 1 finalist
D&AD Awards: Toyota - Wood Pencil
One Show: Toyota - 2 bronze, 2 mentions
Wave Festival: Toyota - 4 Silver
ANA Awards: Toyota - Silver
USH Awards: Toyota - Bronze
2015
AdAge 2015: Featured as “Creatives you need to Know” Cannes Edition.
Cannes: Toyota - Silver, Bronze, Shortlist
El Ojo: Toyota - Gold, Silver, Bronze
ANA Awards: 3 Grand Prix - Toyota
Clio: Toyota - Bronze, Shortlist
FIAP: Jury
El Sol: Toyota - 3 Gold
USH Awards: Toyota - Best Show, 2 Gold, Silver
2014
Cannes Young Lion: US Hispanic Representative
Young Lions Cyber: Winner - La Cocina VA
El Sol: Budweiser - Shortlist
USH Awards: Budweiser - Shortlist
2013
Video Game Marketing Awards: Gold - Konami
Young Creatives: Silver - Casa Libre
2010
Círculo Creativo México: Gold, Silver, Bronze - Sedal
Pinino Oro: Silver - Ford
2009
Cannes: Shortlist - Sedal
El Ojo: Shortlist - Copperton
Jóvenes Creativos: Shortlist - Consejo Agua
Photography:
Renaissance Photography: Finalist, Public Solitude
Los Angeles Center of Photography: Collective Exhibit, Public Solitude
Latin American Fotografía, Los Diez: I wish I was - Brazil, Mexico, Colombia, NY Photoville
AP-AI Awards: Forgotten
Latin American Fotografía: Street Dentists, I wish I was
Centro Cultural Alfonso Reyes: Collective Exhibit
Club Fotográfico de México: I wish I was
Solo: The Journey that Never Happened, I wish I was - Los Angeles
Vice: I wish I was, How Cristian crossed the border at 14
STUDIES:
Victoria 147 Business School 2022 - Genius Program Mexico
See it Be it Colombia 2020 - Cannes Lions women empowerment program
Ed Kashi Mobile Photography Workshop NY - 2015 Project: Mobile Photography, Social Media, Documentary.
Matt Black Workshop LA 2015 - Project: Aging in Hollywood.
Ed Kashi Workshop Greece 2014 - Project: Documentary Forgotten in Parga.
John Stanmeyer Workshop India 2013 - Project: Documentary Daatun, Street Dentists in India.
Otis College of Art and Design 2012 – 2012
Complementary studies, Photography
Studio Lighting Techniques
Portfolio: www.marcelaangeles.com
Santa Monica College 2012 – 2012
Complementary studies, Photography
Digital Photography, Lightroom, Color Printing, Studio Lighting
Portfolio: www.marcelaangeles.com
Centro de Estudios en Ciencias de la Comunicación, A.C. Mexico City
Bachelor of Arts (B.A.), Advertising 2005 – 2009
SKILLS:
- Creative Bilingual Copywriting (English, Spanish). Editorial writing and translations.
- Creative direction and conceptualization.
- Strategic planning and presentations.
- Teamwork, leadership and initiative.
- Production: TV, radio, print, experiential, social and interactive.
- Photojournalism and studio lighting.