WHO I AM:
Marcela Ángeles is a Creative Leader with 18 years of experience building culturally relevant ideas for global brands. She has worked at agencies including 72andSunny, Conill Saatchi & Saatchi, Edelman, Media.Monks, MullenLowe and now McCann where she serves as VP Creative.
Her work spans brands such as Adidas, Toyota, Coca-Cola, Spotify, Google, Amazon Prime, PayPal, Nestlé, Dove, Starbucks, Budweiser and Beyond Meat, leading campaigns that generated billions of organic views and meaningful brand impact.
Marcela has been recognized as a Creative to Watch by Ad Age and Women in Leadership LATAM 2024 by Adweek. She serves as a member of the Cannes Lions Global DEI Council and is the co-founder of Constelación, a nonprofit supporting vulnerable communities through creative ideas, as well as Rise Her/Them, a mentorship initiative for women and non-binary talent in the creative industry.
EXPERIENCE
VP CREATIVE DIRECTOR- MULLENLOWE/MCCANN 2025- present
Regional creative lead.
Secured new business wins for Bayer, PepsiCo, Stori, Quaker State, Playtex, Dr. Oetker, and Resistol within a single year.
Launched El Malilla for Knorr, the most successful social campaign for the brand.
Global rebranding for Redoxon
Repositioning for Playtex
Rebranding for El Globo
VP CREATIVE DIRECTOR - MEDIA.MONKS 2022 - 2025
Creative lead on a team of 56+ people and 40+ brands.
Secured Heineken, Adidas, Santander, and MVS within a year.
Agency of the year at the TikTok Awards.
Agency of the year at IABMixx.
Rolling Stone´s first branded front page for KFC.
GROUP CREATIVE DIRECTOR - MEDIA.MONKS LA/MEX Jan 2018– Nov 2022
Launch of Trapperz for Spotify Latam (270 content pieces, 35MM organic impressions and 50%+ followers).
Launch of the most successful campaign for Petsmart with 4B views in one week (Cat on a Leash).
Global digital launch of Beyond Meat, (150MM organic impressions).
Global social and creative strategy for Whatsapp.
Northgate Market positioning in the US.
Creative Lead for Spotify ¡Viva Latino!
CREATIVE DIRECTOR - EDELMAN Jan 2017– Jan 2018
Influencer, digital and social creative strategies to position brands with younger audiences.
PR and crisis management campaigns for multiple brands.
SR. COPYWRITER - 72ANDSUNNY LA 2016 – 2017
Concepting, copywriting, strategic campaigns (Target)
Creative strategy for the launch of Finding Dory toys, which sold out in a week.
Supervision of junior teams and digital productions.
SR. COPYWRITER - CONILL SAATCHI & SAATCHI LA Aug 2012 – Jan 2016
Co-lead the campaign “More than a car”, the most important campaign for Toyota in the US.
Co-lead in the campaign “Projecting History” (Budweiser).
Supervision of junior teams and digital productions.
COPYWRITER IGNITED USA Feb 2011 – Aug 2012.
Concepting and writing for the launch of Metal Gear at Comi-Con generating 2 million organic impressions.
Concepting and writing for the launch of the first campaign in the US to help veterans get involved in sports.
JR. COPYWRITER - JWT MÉXICO Mar 2008 – Feb 2011
Concepting and writing for Sedal Unilever campaign which was shortlisted at Cannes.
Concepting, writing and production.
AWARDS
Advertising: Cannes, NYF, Effie, FIAP, D&AD, One Show, EL Ojo, Clio, FIAP, Wave, Círculo Creativo, El Sol, Young Lions , Pinino Oro, TikTok Awards, IABMixx. Jury: Fiap, El Sol, Circulo Creativo, Young Lions (President of Digital Jury), Youtube Adworks, The Drum, Gail Awards, NYF, Shorty, El Ojo. Photography: Renaissance Awards, Center of Photography, Los Diez, Photoville, AP-AI Awards, Latin American Fotografía, Centro Cultural Alfonso Reyes, Club Fotográfico de México, LA Solo exhibit, IPA London, Tokyo, Los Angeles.
STUDIES
Berkley Women in Leadership Business School 2024
Google Rare Academy 2023 DEI global program
Victoria 147 Business School Mexico 2023 Winner Business program Despegue
Cannes Lions See it Be it Colombia 2020
Foundry Photojournalism Workshop Mexico City 2017
Matt Black Workshop Los Angeles 2015
Ed Kashi Workshop Greece 2014
John Stanmeyer Documentary & Storytelling Workshop India 2013
Otis College of Art and Design 2012
Santa Monica College 2012 Art and Photography
CECC Mexico City B.A. Communications & Advertising 2005 – 2009
Portfolio: www.marcelaangelesportfolio.com
Instagram: @marcelaangeles
Linkedin: https://www.linkedin.com/in/marcelaangeles